Among the most important SEO techniques that every online entrepreneur needs to learn about is keyword usage. This is essential in optimizing the relevance of web pages to the word searches and it will increase the ranking of your website in the search engine results.

Keyword density

Keyword density refers to the total number of keywords in contrast with the total number of words on a particular page. The most number of keyword occurrences is no more than 3% of the total number of words on the page. This means that if you are to publish or post an article on any site that has 500 words in it, you can only use the keywords or key phrases 3-5 times in the entire piece. Any more than that will be considered spamming.

This is important to understand because there is a need to make the most out of every opportunity you have to be able to penetrate the mainstream market through simple and informative articles.

Highlighting the keywords as well as key phrases is also important. People who look for certain things online always make their searches either very broad or very specific depending on the type of information that they are looking for so you have to be able to ascertain the possible words that they will type when using search engines.

• Choose the forums you will post in. It is not the quantity of forums that is important but the quality of its contents. Make sure that these forums are those that people actually visit regularly.
• Relevance is of paramount importance. You cannot just post in any forum on the web because it has to be relevant to what you are selling. For instance, if you are in the business of selling anti acne products, it would really be a waste of your time to post on consumer electronic forums as the people there would care very less about the merchandise you are offering.
• KISS- Keep it short and simple. People are not interested in reading very lengthy posts and extremely complicated or technical jargons. Make your point using very few words and when explaining processes, it would be more beneficial to use bullet points as opposed to a series of paragraphs.
• Make your posts as informative as possible. When you offer people useful information, they tend to get more curious as to what else you know which would compel them to visit your site.

The content of the articles are very important especially the information that you impart to online readers. It is essential to focus on relevant information that will be helpful to visitors who are most likely on the hunt for certain products and services.

A concrete example of an effective execution of this strategy is writing about ways to achieve great health for the purpose of introducing health supplements to buyers. If you are selling wellness products, you should be able to convince potential customers that it is in their best interest to buy such merchandise.

Resource boxes are also very important tools for driving targeted traffic to your site. They contain basic information such as the name of the author, nature of business, and a brief description of the sponsor site as well as link.

If the readers’ interest was piqued, their impulse will be to click on the link that you have provided which would lead them to your site.

Since the resource box is found at the end if the article, it should be very enticing so that you can seal the chance of getting a buyer’s click.

In the marketing perspective, blogs are not only instruments for informing people, or mere pages online for getting the “word” out to a particular audience. Blogs also act as forms of media for gathering like-minded individuals into sharing ideas or maybe even buying a particular product. Blogs can be money-generating machines, if you only know how to maximize a blog’s inherent features and improve on ways to funnel a particular group of people into visiting your website.

One of the easiest forms of online marketing is blog commenting. Catchy comments left on the latest posts of a blog can leave some impression on the readers and may even motivate them to see what you are commenting about (or go directly to your website). Attracting blog visitors to click on your name or even your link from the blog comments is no easy feat. An online marketer needs to be catchy, needs to be witty, and really needs to hit a good nerve on the readers to elicit some response. It is always better to get readers to visit your link or seriously consider your comments in a positive tone. Those who get bad publicity from posting really negative comments may find the effect temporary than those who catch a good market from positive or beneficial comments.

Understanding this, it is always a very good strategy to leave multiple comments or come back to the blog (high traffic-blog) several times to gain a good following. Snipping some traffic from a really popular blog site, and bringing them to your own website, or better yet, encouraging them to buy your product, will most certainly favor a web marketer for the longest time.

So, is blog commenting still a good online buzz? It’s certainly still worth trying. A lot of people are sharing comments and ideas via blogs. So take advantage of that, and try to influence as many people into accepting your ideas or making an effort of purchasing your products online.

Well here’s another strategy to add to your arsenal of traffic-generating campaigns – Social Media Marketing. Sounds new? Not really. A lot of people have been into this type of marketing, albeit unconsciously.

Have you experienced chatting with a really close friend online and trying to invite him or her to join Sunday worship with your family or have you tried posting images of a cute puppy for sale on a blog and hoping that some good pet owners take one of your pets home. And many people have certainly been buzzing on social bookmarking and news update sites, trying to share their latest discoveries or a link to a cool new bungee-jumping trick they’ve just discovered. The messages may be different but there’s something to learn from the media that these people are using. There’s certainly an “opportunity” to market towards a specific niche or category of social users. You’ve hit the Jackpot!

Well before moving further, let’s recap on the basic types of social media platforms where people are “lurking” these days.

Social Networks

Aha! You found them! Lots of people are certainly roaming around social networks like Facebook, Myspace and Friendster, trying to find friends, building relationships or potentially buying one of your products. There’s also the prospect of building communities within these social networks (because they were intended that way), where you can get a lot of following. Wouldn’t it be great for people to find one of your brands on a nifty social profile today? “If you build it, they will come” – and they most certainly do.

Social Bookmarking and News Update Sites

Let’s face it, people love news and gossip, and they most certainly enjoy keeping tabs or bookmarks of them. And from time to time social users also find it a good way to connect with others by telling them about websites they’ve visited through the social bookmarking or news update sites. And if you’re an avid fan of social bookmarking or spreading the “link love” around, then this is definitely for you.

RSS Sites

Do you have a blog? Do you want to let people to read your latest posts, from the “other side of the web”? RSS updates from your blog can be added on various RSS directories which people can bump into. Some will even tag or save an RSS link from your site directly to their RSS reader for quick viewing of your content. It’s a great way to alert people about “what’s hot” on your blog. And you can also add an RSS link to your social networks by the way. Helps people keep tabs on you.

Video Sharing Sites

A top favorite by many people nowadays, video sharing sites offer the most convenient form of brand promotions. You have a great idea on your head? Get a webcam and a microphone and let everyone know about it. Make sure to find an application to put a watermark of your link on the video or just add your link to the video description. Some credit will help, but plenty of inbound traffic will be better. So share your links wherever you can.

That’s about it. So start buzzing around the social media platforms today, and see how much traffic you can get. Make sure to have some catchy content and some really nice visual ads to show. Meet a lot of new friends and prospects, and build a social community following today.